Shop by Categories

Check out the amazing Storewide Discounts from Featured Shops

  • Biofinest

  • Yamadaya Rice Company

  • Golf Bargains

  • Snaffle's

  • Shoponlinelah

  • Unisoy

  • Shicara

  • Cherrybell

  • Sake Inn

  • Meiji

  • Nissho

  • Pharmacy Pony

  • My Secret Beauty

  • GN eStore

  • Go Shop Easy

  • Citrusox

  • Mega Discount Store

  • Flaunt.It

  • Diapers SG

  • CP Food

Men's Fashion

Hot Event

Explore Rakuten

Don't miss all the benefits as a Rakuten Member

Rakuten Super Points | Coupon | Sign up now

Welcome to Rakuten Asia Online Shopping - Singapore: The 24/7 shopping experience you deserve.

Brought to you from Japan, we aim to be the Best Online Shopping portal in Singapore. More benefits with cheaper cost, great deals and exclusive products from Japan. You want it, we got it. We provide a wide selection of e-stores and products, such as food & beverages, electronics, fashion, health & beauty and kids & babies.

Be a member of Rakuten Singapore today, and enjoy advantages like free shipping, coupon codes, credit card deals, rebates from Rakuten Super Points, and be informed first-hand of the trend in Singapore!


Chinese New Year is around the corner! Shop now with Rakuten and earn 5% Rebate in Points every day! Food, fashion, and decorations for Chinese New Year, all delivered to your doorstep!

Request ID: ef36623eae200be43ad1c110c3ad9cb7